Appcoins is a nice concept for a good appstore. I tested it and I really like the update module. The company exists for a while but there is no information about their revenue that seems to be around de $4M. The coin itself is more of a utility coin that would be useful for users. People who use app can also earn coins, which is interesting.
What stops me from investing is that only 40% of the total coins are given for investments. So basically, the coins will have much less value than what we pay for.
I might use the app later on and maybe even buy coins once they’re being used, but as an ICO, I’m not that convinced.
Moreover, ETH is now over $700 which makes the investment per coin, much more expensive. The should have had a price in $USD.